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About
Us
Q&A
A conversation with Alan Josef Kaplan, Founder and CEO of ClickPLAY:
Who
is ClickPLAY?
ClickPLAY
is an Internet an application software development company with offices
located in Boulder, Colorado and Los Angeles, CA. We were founded in December
of 1998 and incorporated in December of 1999. ClickPLAY Inc. is a media
network providing next generation applications, products, and services
for the Internet and wireless devices. Fundamental to every product, service,
or application we provide is the belief in these core concepts:
1.
Media should be easy to interact with.
2. Media should invite a personal, emotional response.
3. Media should be as easy to find as it is to experience
ClickPLAY
was the first company on Earth to stream movie and music previews directly
to GSM cell phones with video screens. This was a commercial demonstration
to cell phone carriers in Asia and Europe.
How
does your technology work?
ClickPLAY
harnesses the best of existing technologies and infrastructures to create
a powerful platform. We use java applets, which 95% of users can utilize
to experience media on their computers with absolute ease.
ClickPLAY has combined streaming MPEG-4 and JAVA to allow us to
permeate the Internet, broadband networks, and existing 2G, and the new
2.5G and 3G wireless networks. In addition, we utilize an impressive distribution
network to create the type of wide exposure, or ubiquity, that our customers
require. When combined with customization and lifestyle technologies that
access user preference databases, the result is a product that marries
the best of technology and business with the best of theater.
From
the beginning, we have developed our technology with the customer foremost
in our minds, instead of developing a specific technology then searching
for ways to apply it. Our aim has been to take all of the mechanical parts
of the experience and make them as transparent as possible. It's a development
philosophy that's given us more than we could have hoped for.
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